Commerce - Sales

Scope
The TÜV HELLAS certification scheme for Digital Marketing and E-Commerce Support Executives pertains to specialized professionals engaged in digital marketing within businesses and e-commerce companies. It focuses on essential tasks that leverage the characteristics of social media and online commerce. Such professionals typically work—or aspire to work—in:

• Online stores
• Advertising agencies
• Sales departments of commercial enterprises

Indicative job roles may include:

• Copywriter & Content Marketer
• E-commerce Executive
• E-commerce and Social Media Specialist
• Campaign Marketer

Syllabus

• Introduction to Digital Marketing
• Market Research – Internal and External Environment Analysis
• Online Presence – Communication Strategy through Social Media – SEO
• Digital Marketing and Advertising – Marketing Plans, Promotion and Advertising (pricing, services, distribution, processes, sustainable business models, etc.)
• Ethics and Regulations
• Introduction to E-Commerce
• Evolution of E-Commerce
• E-Shop Management
• Electronic Payments and Security – Data and Transaction Protection in E-Shops
• Legal Framework of E-Commerce (E-Shop)

Examination Methodology

• Theoretical examination

Certification Prerequisites

• At least compulsory and technical education

Scope
The TÜV HELLAS Salesperson certification scheme targets specialized sales professionals and executives capable of carrying out tasks related to customer approach, service, promotion, and sales—whether within the business premises (Retail Salesperson), externally (Field Salesperson), or in roles focused on product presentation and merchandising (Merchandiser & Medical Sales Representative).

Subschemes / Specializations

• Retail Salesperson
• Field Salesperson
• Merchandiser – Sales Promoter
• Medical Sales Representative

Syllabus

• Principles of sales and marketing
• Customer buying behavior
• Sales processes
• Social media tools
• Customer needs and expectations
• Verbal and non-verbal communication
• Tenders and public calls
• Prospect and lead management
• Offers, collaboration proposals, and follow-up
• Sales presentation and product demonstration
• Order handling and contracts, negotiations
• Customer Relationship Management (CRM) systems
• After-sales service
• Sales targets and financial aspects
• Incentive systems
• Sales network organization
• Managing “difficult” clients
• Trade fairs and conferences
• Market development (products and services)
• Purchase decision-making process
• Client contact and visits
• Risk management
• Promotion plans, product placement and display
• Basic pharmaceutical terminology
• Basic quality management terminology
• Pathology and human physiology
• Pharmaceutical promotion and sales techniques
• General knowledge of the pharmaceutical ecosystem in Greece
• Health and safety rules at work

Examination Methodology

• Theoretical examination

Certification Prerequisites

At least compulsory education

Scope
The TÜV HELLAS certification scheme for Salespersons – Export & International Trade Executives addresses specialized professionals equipped to carry out sales approach, service, and transaction activities abroad. These professionals are capable of facilitating commercial transactions between countries, driving export operations, and enhancing the international orientation of businesses.

Subschemes / Specializations

• General
• With specialization in:
  • Agri-food or food sector
  • Pharmaceutical sector
  • Aluminum sector

Syllabus

• Legislation and business ethics
• Principles of sales and marketing
• Customer purchasing behavior
• Liaison with export bodies
• Target market analysis
• Market environment monitoring
• Competitor analysis
• Resource management and optimization
• Social media tools
• Online promotion
• Participation in conferences and trade fairs
• Customer needs and expectations
• Market development (products and services)
• Export planning & penetration strategy
• Pricing
• Purchase decision-making process
• Verbal and non-verbal communication
• Prospect management
• Lead management
• Client visits and contact
• Offers, collaboration proposals & follow-up
• Product presentations and demonstrations
• Order handling & contracts, negotiations
• Customer relationship management (CRM)
• After-sales support
• Sales meetings
• Sales finance
• Goal-setting and performance indicators
• Objection and complaint handling
• Risk management
• Incentive systems
• Sales network organization

Examination Methodology

• Theoretical examination

Certification Prerequisites

• At least compulsory education

Scope
The TÜV HELLAS certification scheme for E-Commerce Systems Specialists addresses professionals employed in the e-commerce sector and focuses on fundamental tasks related to leveraging the features of electronic commerce. Specifically, such a professional typically works or intends to work in:

• Online stores (e-shops)
• Advertising agencies
• Sales departments of commercial enterprises

Syllabus

• Evolution of E-Commerce
• Image and Video Editing
• E-Commerce Development Tools
• Search Engine Optimization (SEO)
• Data Protection and Transaction Security in E-Shops
• Legal Framework of E-Commerce

Examination Methodology

• Theoretical examination

Certification Prerequisites

• At least compulsory education and technical training

Scope
The TÜV HELLAS certification scheme for Specialists in Electronic Corporate Presence Promotion Systems – Social Media Marketing addresses professionals engaged in digital marketing activities within businesses and companies.

Sub-schemes / Specializations

• Digital Marketing in Tourism – Social Media

Syllabus

• Ethics and Regulations
• Market Research – Analysis of internal and external environments
• Marketing Planning and Promotion – Advertising (pricing, services, distribution, processes, sustainable business models, content management, etc.)
• Communication Strategy through Social Media – SEO
• Analysis of tourism products (only for the tourism specialization)

Examination Methodology

• Theoretical examination

Certification Prerequisites

• At least compulsory education and technical training

Scope
The Market Inspector – DIMEA (Interagency Market Control Unit) certification scheme by TÜV HELLAS pertains to a specialized professional responsible for market surveillance and the combatting of illegal trade—including illicit e-commerce and the unlawful counterfeiting of products. The primary objective is to ensure the smooth functioning of the market for goods and services.

Syllabus

• Excellent knowledge of the Greek language and English (including technical terminology)
• Law 4177 / Government Gazette 173/A/ 8-8-2013
• Ministerial Decision 91354 / Government Gazette 2983/B/ 30.8.2017
• Law 4712 / Government Gazette 146/A/ 29.7.2020
• Law 4753 / Government Gazette 227/A/ 18.11.2020
• Law 4849 / Government Gazette 207/A/ 5.11.2021
• Law 4818 / Government Gazette 124/A/ 18.7.2021 (Article 58)
• Law 4736 / Government Gazette 200/A/ 20.10.2020
• Provision of independent audit services for verifying the achievement of Milestones and Targets in nine (9) Actions of the Ministry of Development and Investments – RRF 17004

Examination Methodology

• Theoretical examination

Certification Prerequisites

• At least 1 year of experience in a relevant role
• University degree or diploma (preferably in Economics, Computer Science, Mathematics/Statistics, Law, or equivalent qualifications from a foreign institution recognized by the relevant authority)
• Postgraduate studies in the above fields will be considered an advantage in the final selection process
• Valid driver’s license
• Computer literacy certification